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What Should You Tell Customers About How You're Using Data?

About this paper

Before starting any big data initiative, it’s imperative to stop and think about what we’re doing with this load of data (most likely containing highly sensitive, personal and private information) and how these actions will be perceived by and affect customers. This Harvard Business Review paper provides three crucial questions businesses must ask about big data that will help shape and guide a successful big data plan and explores the notion of scaling data through collaboration.

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SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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