About this paper
Can data deliver enough insight to give retailers remarkable results? It did for Chico's, which has a capture rate in its stores of more than 90 percent. Chico's knows not just how to capture rich customer data – but also how to use it to optimize on customer experiences across multiple channels and brands, and in marketing campaigns. From consolidating data to forging IT partnerships, this paper highlights Chico's top 10 tips. Chico's shared its experiences in a webinar with SAS, held in conjunction with the CXPA.