About this paper
This paper examines the results of a recent survey of 2,100 companies conducted by Harvard Business Review Analytic Services and sponsored by SAS that examined the role of social media in today's organizations and how it is expected to expand in the near future, allowing companies to reach out to and understand consumers as never before.
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.