SAS | The Power to Know
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E-book

Your guide to becoming a modern marketer

A plan of action to help managers and practitioners develop analytical skills

About this e-book  

As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. To fully leverage analytics, marketers have to modernize almost everything they know and do.

This e-book provides a plan of action, starting with your data. The articles document the lessons we learned at SAS while modernizing our marketing organization. It introduces you to three modern marketers from SAS, provides marketing analytics examples and offers new ideas on how to become more analytical.

 

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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