SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Leverage Marketing Analytics to Improve Customer Experience

About this paper

It takes a lot to differentiate your business today. The key is not just knowing what choices your customers make, but being able to understand why they make those choices, how they feel about them, and what their experiences with your organization are like. Only with an accurate understanding of that can you deliver a unique customer experience and make good predictions about customer behavior. A solid, connected business strategy driven by marketing analytics is the way to accomplish that goal. This paper describes how marketing analytics can help unlock the full strategic value of your data and influence business processes to deliver just the right customer experience – one that will set your business apart from all the rest.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Avez-vous déjà un profil SAS ? Pour compléter automatiquement ce formulaire Se connecter

*
*
*
*
 
*
 
 
  Oui, je souhaite recevoir occasionnellement des emails de la part de SAS Institute Inc. et de ses filiales, sur les produits et services SAS. Je comprends que je peux modifier mon consentement à tout moment en cliquant sur le lien de désabonnement contenu dans chaque email.

Toutes vos données personnelles seront traitées conformément à notre politique de confidentialité des données.

 
 

Back to Top