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The Democratization of Analytics

About this paper

Enabling people to access data is one thing. But empowering them to do something intelligent with the data? That’s democratization of analytics. No longer the exclusive province of statisticians and specialists, analytics is for all of us as we become more data-driven and analytical in our thinking and our work. This paper from the International Institute for Analytics summarizes key questions and answers about grass-roots analytics and the business opportunities and challenges that go with this phenomenon.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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