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Getting in Sync with Mobile Customers

Capitalizing on marketing's big mobile opportunity

About this paper

As mobile continues to become more important to business, marketers are challenged with how to integrate it into a winning marketing strategy. If you want to know some of the best ways that mobile is being used right now, you’ll want to read this report. The CMO Council describes the current global state and emerging trends in how organizations engage with their customers in a multichannel environment that includes mobile. You’ll learn how your marketing peers are managing the challenges of mobile, how they’re seizing the opportunities that come with mobile, and how they work mobile into their overall business strategy. 

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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