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White Paper

The Promise of Real-Time Data

A report from the Economist Intelligence Unit

About this paper

Financial services firms already use customer data to cross-sell products and services, build loyalty, detect fraud and manage risk. The next step is a shift toward relationship marketing. This is becoming even more critical as digital financial transactions are integrated into daily activities and customers visit bank branches less often. The Promise of Real-Time Data by the Economist Intelligence Unit explores how analytics are enabling banks to obtain a 360-degree view of their customers and respond to their needs even as they migrate across channels.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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