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Big Data's Biggest Role: Aligning the CMO & CIO

Greater Partnership Drives Enterprise-Wide Customer Centricity

About this paper

The Chief Marketing Officer and the Chief Technology Officer typically have operated in very different worlds under the same organization. As many businesses are now embracing a customer-focused business strategy, CIOs and CMOs are coming together to achieve customer centricity. This report by the CMO Council describes how big data has become the unifying force that is inextricably connecting the role of these leaders. Download this paper to learn how the CMO and CIO are working together with big data to achieve lasting and profitable customer-centricity.

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SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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