

About this paper
Midsize companies have a lot to offer that large companies don’t, but misconceptions, resource and time constraints unique to midsize businesses make the acquisition of analytic talent more difficult. Could the problem be with your talent management practices? Are you placing too much emphasis on titular roles (e.g., “I need a data scientist”)?
Your business priorities will point you to the type of analytic capabilities you need, and subsequently the appropriate supporting skills. In this paper we break down priorities into three growth stages: Optimizing your current operations, expanding your marketing share and augmenting your vision. We include checklists at the end of each stage to ensure your readiness.
About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
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