SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Marketing Analytics for Manufacturing: Forging Customer Insights

About this paper

Manufacturers are saying they are turning to business intelligence solutions for new ways to better serve customers. That's what 43 percent of survey respondents recently told Aberdeen Group. This SAS-sponsored report examines how marketing analytics is being used in these efforts and the role of big data in customer intelligence gathering activities aimed at better understanding customer behaviors and trends.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Avez-vous déjà un profil SAS ? Pour compléter automatiquement ce formulaire Se connecter

*
*
*
*
 
*
 
 
  Oui, je souhaite recevoir occasionnellement des emails de la part de SAS Institute Inc. et de ses filiales, sur les produits et services SAS. Je comprends que je peux modifier mon consentement à tout moment en cliquant sur le lien de désabonnement contenu dans chaque email.

Toutes vos données personnelles seront traitées conformément à notre politique de confidentialité des données.

 
 

Back to Top