Ressources sur la Customer Intelligence

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Creating long-term loyalty through analytics 

Améliorez l'expérience client grâce à des outils analytiques de référence.

 

Initiez-vous à notre quotient
de confiance marketing

Today we have the data and the technology to know our customers and what they want, even before they do. So why is it that only 12% of marketers feel they have a strong understanding of customer behavior over time* – and brand loyalty feels more fleeting than ever?

Through analytics, marketers can turn lack of understanding into opportunity and deliver a message of confidence to every customer that says, “We know you, and we’re there for you at every step of your journey.”

Read on to learn how analytics can help cultivate long-term loyalty and turn customers into advocates.


Explorez les possibilités offertes par SAS Customer Intelligence

 

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BLOG

Customer advocates: Finding your customers’ BFFs

Learn how advocacy campaigns can help you find your best customers.

Read blog

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INSIGHTS ARTICLE

Linking data to the customer journey

Data-driven context is critical to truly understanding your customers.

Read article

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BLOG

Align data and analytics across the customer journey

Know how to apply data at the right place at the right time in the customer journey.

Read blog

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INSIGHTS ARTICLE

An analytics checklist for customer intelligence

7 must-dos that will improve your customer marketing and predictive capabilities.

Read article

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INSIGHTS ARTICLE

Customer journeys: How to be ready when customers visit

Making the customer journey consistently satisfying comes down to three things.

Read article

woman looking at diagram on screen

INSIGHTS ARTICLE

Brand equity has a big role in RCI's strategy

Learn how this top brand has improved brand equity with analytics.

Read article

* Econsultancy, “Customer Recognition: How Marketing Is Failing at Its Top Priority,” October 2016

We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Seacoast Bank logo Jeff Lee Chief Marketing Officer Seacoast Bank

 

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