How SAS® Enables an Extended Marketing Impact
Extend marketing’s impact on the overall customer experience by integrating all customer touch points to drive intelligent decisions across departments and lines of business.
Extensive APIs for broader reach
An extensive API framework supports customer journey orchestration across technologies and channels. SAS supports integrations with over 1,000 certified partners. With SAS, you can create and manage customer journeys in a central location – bringing in channel-specific partner technologies as needed.
AI-powered decisions to extend & improve the customer experience
Artificial intelligence capabilities work behind the scenes to provide additional insight to customer interactions. Decision and engagement engines empower marketers to make decisions quickly and then scale and push those decisions across the organization in real time. The result? Contextually relevant digital engagements.
Data management & analytics scaled across the business
The data that marketers must analyze to make decisions at scale requires a framework that can ingest, join and analyze in seconds. SAS delivers innovative predictive, real-time and AI-based analytics capabilities for extracting real-time, actionable insights from massive business and customer data volumes.
Recommended Software for Extended Marketing Impact
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.