Strategic planning
Configurable planning hierarchies. Marketing plans, listing programs and integrated campaigns definition and tracking.
Financial management
Planning and cost-center budget allocation. Expense tracking in the form of commitments and invoices for marketing activities.
Calendar management
Integrated calendars for planning items, workflows and workflow tasks. Configurable calendar display options. Defines and tracks timing for marketing plans, programs, campaigns and tasks. Search and filtering capabilities directly from calendar views. Choose from color-coding options based on object type, status or channel.
Marketing workflow
Management of the execution of marketing processes to support execution of programs and campaigns. Defines marketing process steps and allows flexible workflow configuration. Sends electronic notifications. Calculates timelines automatically. Electronically routes marketing documents for review and approval. Consolidates reviewer comments and manages multiple revisions. Supports annotations of image and video files to facilitate collaborative creative content review cycles.
Digital asset management
Digital asset organization using tagging, cataloging and easy search and distribution. Version management capabilities. Rich media assets support. Marketing workflows integration for digital assets.
Configurability
Custom meta data definition for all SAS 360 Plan objects—including planning items, assets and workflows. System configuration that matches your business needs and ensures all the relevant data is captured. Dependency on secondary systems for marketing operations eliminated. Collaboration with all stakeholders by providing visibility into the relevant data.
Integration
Public APIs that integrate easily with third-party systems for ERP, CRM and CMS. Microsoft Excel integration for batch imports, exports and updates. SAS Customer Intelligence 360 integration.
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