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Real-Time Marketing Optimization Delivers Anytime Relevance for Financial Services

About this paper

Every day customers engage with you by sending an email, visiting your web page or other inbound methods. How do you deliver relevant messages in real time based on that person’s account data and past interactions with them? How do you map the customer journey across channels, so the customer moves from awareness to engagement and purchase? Financial services firms today benefit from an optimized decisioning hub, a platform that breaks down traditional siloed communications, ensuring that each touchpoint interconnects and contributes to the overall customer journey. 

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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