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How to Realize the Promise of Marketing Operations Management

Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.

About this paper

Complexity and intensity in marketing are at an all-time high. So are the expectations for accountability and return on marketing investment. The paper, How to Realize the Promise of Marketing Operations Management, provides marketers sound advice on the best technology to use to keep pace with the ever-expanding volumes of campaigns, customized offers, contact channels and product claims while delivering the best results and ROI.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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