SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

From Growing Pears to Growing Connections

Three keys to cultivating customer relationships at Harry & David

About this paper

For gourmet fruit and foods retailer Harry & David, demand is seasonal and highly susceptible to economic conditions. Marketing success depends on three keys: Customer-centric strategic planning, behavior- and attitude-based segmentation, and gauging the effectiveness of marketing efforts over time. This paper summarizes a webinar in which the company's VP of Customer Relationship Marketing shared some of his experiences putting these keys in place at Harry & David – and how the company went from bankruptcy to profitability in less than a year, and double digit file growth in less than two years.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Vous avez un profil SAS? Pour compléter ce formulaire automatiquement Se connecter

*
*
*
*
 
*
*

Toutes vos données personnelles seront traitées conformément à notre politique de confidentialité des données.

 
  Oui, je souhaite recevoir des emails occasionnels de la part de SAS Institute et de ses filiales à propos des produits et services SAS.
 
 

Back to Top