About this paper
Marketers face a multitude of challenges, not the least of which is creating an accurate, effective customer profile. The first step is understanding the customer because if you know the complete profile – psychological, geographic, preferred channels and sales – then you can build (and apply) more effective marketing campaigns.
About SAS
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.
Vous avez un profil SAS? Pour compléter automatiquement ce formulaire Se connecter