About this paper
Manufacturers are saying they are turning to business intelligence solutions for new ways to better serve customers. That's what 43 percent of survey respondents recently told Aberdeen Group. This SAS-sponsored report examines how marketing analytics is being used in these efforts and the role of big data in customer intelligence gathering activities aimed at better understanding customer behaviors and trends.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.