On-Demand Webinar

Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience.

Learn how to create real-time, contextualized interactions and analyze all data to gain a holistic view of customers.

 

About the webinar

Want to truly connect with your retail customers? A set-it-and-forget-it customer experience (CX) strategy just isn’t going to cut it.

If you want to create real-time, meaningful, personalized interactions, you’re gonna need to go deeper.

With customer analytics, you can analyze all your data to gain a holistic view of customers. It’s the most direct line to meaningful, consistent engagements throughout the customer journey.

In fact, according to a survey sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, 58 percent of respondents said their companies have seen a significant increase in customer retention and loyalty from using customer analytics.

Join this webinar to learn:

  • Why retailers are investing in real-time analytics today.
  • The tools retailers use to personalize and measure their CX strategies.
  • Concrete steps that you should consider when undertaking real-time deployment in your organization.

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About the Experts


Stacey Shulman, Chief Innovation Officer, IOTG/Retail, Hospitality, Banking and Education, Intel

Stacey Shulman is an innovation leader who is passionate about helping industries adopt sustainable and evolving innovation practices. Establishing a strong culture of innovation partnered with a robust process is a must for companies to stay competitive, and this is no small task. Shulman also immerses herself in the world of IoT, with current interests and focus around robotics, computer vision, deep learning and distributed ledger/blockchain technologies.
 


Andrew Fowkes, Retail Solutions Director for Europe, Middle East and Africa, Global Retail Practice, SAS  

With more than 16 years of experience in the retail industry, Andrew Fowkes focuses on introducing senior management in leading retail organizations to the power of SAS® for retail, raising the awareness of the strategic benefits of retail planning software.

His responsibilities include designing strategic solutions to support customers’ business requirements along with an implementation road map to drive associated business results.

Prior to joining SAS, Fowkes served as Operations Director for Marketmax in the UK, playing a major role in opening the European retail market for the merchandise planning software company. Before Marketmax, he was a buying/merchandising manager with Marks & Spencer, where he developed expertise as business sponsor in implementing planning software across all buying divisions of general merchandise. He is a frequent contributor at retail industry conferences and meetings in EMEA.

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