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SAS Real-Time Decision Manager rules engine running on desktop monitor

SAS® Real-Time Decision Manager

Bien plus qu’un moteur de règles pour mieux interagir avec vos clients

Construisez des interactions clients en temps réel plus efficaces et plus rentables allant bien au-delà de ce que propose un simple moteur de règles. Avec notre solution vous disposez des meilleures fonctionnalités analytiques du marché intégrées à votre logique métier et votre politique de contact. Vous proposez ainsi, en temps réel, les meilleures recommandations et décisions possibles sur l’ensemble des canaux interactifs utilisés par vos clients, comme les sites web, les centres d'appels, les points de vente ou les guichets automatiques.

Fonctionnalités

SAS Real-Time Decision Manager shown on desktop monitor
  • Offer optimization. Integration with outbound campaign management and other data systems is simplified.
  • Decision processes. Easy decision process construction via an intuitive, visual interface means reduced implementation and deployment time.
  • Data throughput. Multitier architecture with server clustering capabilities ensures high throughput, even in high-volume, 24/7 environments.
  • Real-time analytics. Automated analytical techniques include an array of analytic capabilities – customer lifetime value, propensity, attrition and credit risk modeling.
  • Campaign testing. Out-of-the-box A/B test nodes enable of different offers. Campaign simulation capabilities let you see how decision flows will perform in an operational environment.



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We need to understand each individual customer, to make sure the offers we present them are not too general. The models allow us to make relevant offers based on more than just what makes sense for the customer to buy in terms of price logistics.

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