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SAS is a Leader in the Gartner Magic Quadrant for Digital Marketing Analytics 2017

Delivering a robust set of marketing analytics tools in an integrated product suite earns SAS recognition.


Gartner Magic Quadrant for Digital Marketing Analytics: Figure 1

Flexibility and customizability help propel SAS® Customer Intelligence success.

Connecting with customers in today’s digital world is a challenge. You have to remain relevant to your customers and profitable for your business, while delivering measurable results. Managing the customer experience from beginning to end can seem like an insurmountable task – unless you have the right technology to get the job done. 

SAS solutions manage the customer journey across all channels, boosting customer satisfaction, reducing churn and increasing revenue. SAS Customer Intelligence 360 helps marketers create relevant customer experiences by infusing marketing decisions with valuable customer insights. For the third consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Digital Marketing Analytics.

"Digital marketing is no longer a single customer interaction on a website. With this evolution, successful marketers rely on analytics to better understand their customers and pivot marketing strategies appropriately," said Wilson Raj, Global Director of Customer Intelligence for SAS. "We believe our continued leadership position in Gartner’s Magic Quadrant showcases SAS’ analytics pedigree, which helps marketers propel their customer intelligence efforts."

Through a comprehensive digital marketing analytics suite, SAS helps marketers address the full digital marketing analytics life cycle from data collection through to measurement - and gain real-time insights that help create personalized interactions across every channel.

Gartner

Digital marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, and prospect and customer acquisition and behavior, and to optimize marketing campaigns, with an emphasis on digital channels and techniques.

Gartner**

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*GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAS. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
**Gartner Magic Quadrant for Digital Marketing Analytics by Martin Kihn, Christi Eubanks and Lizzy Foo Kune. 4 October 2017.

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