Can mapping the customer journey help deliver the right omnichannel experience?
Your customers can be anywhere in the world and on one or more of your channels simultaneously. Rather than trying to be everywhere at once, learn where to be when your customers need you through journey mapping. Using mapping and analytics you can also determine where you don't need to be for some customer segments – saving you time and resources.
Free white paper
In this paper, Futurum founding partner Daniel Newman explores the ongoing digital transformation of the world. For businesses to be successful they must have a clear understanding of what they want their customers' experiences to be and fully commit to using data and analytics to support their vision.
- Article Putting you at the frontier of the fan experienceThe fan experience has remained unchanged for decades, but new technologies coupled with advanced analytics is poised to give new meaning to spectator sports.
- White Paper Holiday shopping secrets: Prices matter and pets are importantAttention retailers! It's time to celebrate. According to SAS Analytics, the holiday shopping season is shaping up to be a jolly one.
- Article Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customer don't belong. Here are some ways to attract and retain the best customers.
- Article The first step in building a better customer experienceIt's true that you can't build a great structure on a weak foundation. Learn what it takes to make a solid start on your data groundwork.