Farm and family go hand in hand

Farming is a way of life for Dan Lauderdale. A fourth-generation dairy farmer, he lives and works on the Wisconsin farm first purchased by his great grandfather in 1908 – where he grew up and now raises his young family. One state away, in Aurora, IL, Joe Oberweis also carries on traditions worth saving. His fourth-generation family business operates ice cream shops and wholesale grocery stores, and delivers milk in glass bottles to homes across six states. Their partnership today is more integral than ever – as family-owned-and-operated farms continue to decline.


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Dan Lauderdale smiling at camera on the farm

“This place is bigger than who you are as an individual. It’s not just a job. It’s not just where you live. It’s a way of life.”
Dan Lauderdale, Co-Owner of Lauderdale Farms

Dan Lauderdale and three sons walking on farm
Young Lauderdale boy feeding calf with bottle

“I've been on the farm all of my life. It's all I ever wanted to do. It's just wonderful.”
George Lauderdale, Lauderdale Farms

Dan Lauderdale's wife holding their baby
Young Lauderdale boy playing near tractor
George Lauderdale smiling at camera on the farm
Joe Oberweis smiling at camera during interview

“From farm to table, we are 100 percent a family-centric brand. Family farms tend to produce the best milk, and we focus on high-quality ingredients.”
Joe Oberweis, CEO, Oberweis Dairy

Mother giving her daugter a glass of fresh milk
Young girl drinking fresh milk from glass

As family farms disappear, a way of life vanishes with them

For the past two decades, there’s been a dramatic shift away from smaller, family-owned-and-operated farms to larger corporate farms, and the dairy industry is no exception.



US farmers leave their land every week, and surviving farms keep getting bigger.



of Americans live on farms today compared with 39 percent in 1900.



fewer farms existed in the US in 2014 than in 2009.

But analytics brings hope

Oberweis recognizes that the skills needed to build and grow its business require using modern analytics. This partnership gives the Lauderdales confidence that their farm can continue on for generations to come. When Oberweis succeeds, family farms thrive.

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