About this paper
Whether it’s Facebook posts, online photos or data from toll road EZ Passes, the Internet is loaded with our personal information. Who owns all that data, and what are they entitled to do with it? The debate escalates as businesses and government agencies become better at collecting, analyzing and sometimes selling the data we freely share. As a marketer, find out what you need to do to protect personal data – yours and your customers’ – in this five-step guide to big data privacy.