About this paper
Many communications service providers (CSPs) have begun their digital transformations, but the big question remains – how can operators improve the overall customer experience and still increase revenue? To accomplish digital transformation and be truly customer focused, CSPs need to understand the customer journey. This white paper explains how CSPs can use analytics, machine learning and real-time data to understand and support customers.
- What it means to analyze a customer journey.
- Why customer experience analytics and machine learning are important.
- How data can improve customer journeys.
- What to do next.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.