About this paper
In the pharmaceutical industry, the overarching goal is to bring drugs and devices to market faster that improve health outcomes for patients. But what happens once those drugs are in the market and clinical trials conclude? Real world evidence (RWE) can provide deep insight into how a drug is actually used and how it performs in the real world with all its variety of settings and circumstances. This paper explores how RWE is transforming drug development, the new opportunities and benefits from RWE, and the challenges that remain.