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SAS is a Leader in the Gartner 2016 Magic Quadrant for Digital Marketing Analytics

Delivering a wide range of marketing analytics tools in a unified product suite earns SAS analyst recognition

Gartner Magic Quadrant for Digital Marketing Analytics: Figure 1

Governance, flexibility and predictive modeling for marketers propel SAS® Customer Intelligence success.

Connecting with customers in today’s digital world is a challenge. You have to do so in a way that’s relevant to your customers and profitable to your business, while delivering measurable results and keeping budget in mind. Managing the customer experience from beginning to end can seem like an insurmountable task – unless you have the right technology to get the job done. 

SAS provides solutions that help manage the customer journey across all channels, boosting customer satisfaction, reducing churn and increasing revenue. SAS Customer Intelligence helps marketers pivot their digital business strategies away from campaigns and toward the customer. For the second consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Digital Marketing Analytics.

"Each customer matters. So a marketer’s job now is to predict how a customer will behave, and then offer what works best for that individual," said Wilson Raj, Global Director of Customer Intelligence for SAS. "Predictive analytics – where SAS excels – makes this possible."

Through a comprehensive digital marketing analytics suite, SAS helps marketers address the full digital marketing analytics life cycle from data collection through to measurement. SAS’ next-generation solution, SAS Customer Intelligence 360, digs deeper into digital by allowing marketers to consistently create and manage a personalized customer experience that keeps consumers coming back to the brand.



CMOs and other marketing leaders are asking their analytics teams to provide unified, cross-channel insights that span a wide range of marketing and advertising activities. Digital marketing analytics providers continue to expand the scope and capabilities of their products.


*This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAS. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
**Gartner Magic Quadrant for Digital Marketing Analytics by Martin Kihn, Adam Sarner, Andrew Frank, Christi Eubanks and Lizzy Foo Kune. 5 October 2016.

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