Can mapping the customer journey help deliver the right omnichannel experience?
Your customers can be anywhere in the world and on one or more of your channels simultaneously. Rather than trying to be everywhere at once, learn where to be when your customers need you through journey mapping. Using mapping and analytics you can also determine where you don't need to be for some customer segments – saving you time and resources.
Free white paper
In this paper, Futurum founding partner Daniel Newman explores the ongoing digital transformation of the world. For businesses to be successful they must have a clear understanding of what they want their customers' experiences to be and fully commit to using data and analytics to support their vision.
- Article Customer journeys: How to be ready when customers visitAnalytics makes customer journeys better. By gathering insights from detailed and diverse data sources, you'll have the right offer at just the right time.
- Article How do you know if you’re ready for Hadoop?Ask an early adopter. Epsilon VP of Products answers our Hadoop questions about implementation, preparation and scalability.
- Article Marketing measurement do's and don'tsHow can marketers capture the C-suite's attention? Draw a clear line between marketing activities and results.
- Article USAA shares five keys to marketing analytics excellence In 2009, USAA made a big change to eligibility requirements -- and marketing analytics became key to their new marketing strategy. Chief Data and Analytics Officer Doug Mowen implemented the change and shares five tips that can help any marketing organization achieve excellence.