Royal Bank of Scotland • Customer Success Story
A new banking philosophy for enhanced customer loyalty
Data-driven decisions help Royal Bank of Scotland transform its organizational processes, improve employee engagement and deliver excellent customer service
Learn how RBS is using advanced analytics from SAS to redefine the way it conducts business, as it strives to become the No. 1 bank in the UK for customer service, trust and advocacy by 2020.
Challenge
Become the top bank in the UK for customer service, trust and advocacy.
Visually explore and interact with data quickly and easily to guide better business decisions.
We chose SAS because we wanted a single organization to deliver our advanced analytics across the whole of the bank’s data estate. Data is enabling us to drive transformational change across the RBS Group that allows us to achieve our ambition of earning customers' trust by serving their needs better than any other bank. Christian Nelissen The Data Guy Royal Bank of Scotland
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