Henrik Ernlund

Henrik Ernlund Pedersen

Industry Lead of Public Sector
Country Manager, Denmark 

Henrik Ernlund Pedersen holds a dual role as Industry Lead of the Public Sector and as Country Manager for Denmark. He and his team of experts in Sweden, Norway, Finland and Denmark help local and country government authorities utilise analytics to develop and optimise the Nordic societies – from the social sector to tax collection.

 “In the Nordics, we believe in our welfare models but politicians, officials and citizens alike recognise that their future rely on our ability to reshape and innovate through digitization and by prioritising resources based on sound analysis. Much is still to be gained by applying analytical tools to the vast existing sets of data in order to predict outcome and shape policy as well as practises”, said Henrik.

As Country Manager, Henrik aims to nurture the local Danish community of SAS’ers and ensure that SAS Institute continues to be a workplace in which people can grow personally and as a team by delivering top quality solutions to customers.

“SAS Institute has a unique culture built of the sum of many extremely skilled individuals, a culture to which I am exiting to return once again, and continue to develop locally as the foremost workplace if you plan a career in analytics and cutting edge technology”.

Henrik has spent 9 years in SAS Institute prior to his current role. In between, he has also held the position as Country Manager of Qlik and Sales Director in BEC. Early in his SAS days, Henrik acquired a taste for running as exercise through the SAS for the Long Run program. He continues to run with a personal network of executives most Saturday mornings. He is married and have two grown children.  

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