About this paper
While the hospitality and gaming industry is showing signs that it may be starting to emerge from the recent economic downturn, there’s still a long way to go. To that end, industry leaders must work toward optimizing every aspect of the business in order to emerge from the downturn as strong as possible. The key to that goal is to get new intelligence from all the data generated by customer behaviors and operational transactions. Unfortunately, customer interactions are usually captured in a wide range of formats and a multitude of disparate systems, and data quality is suspect. The challenges surrounding data quality and data integration were the focus of an October 2009 Webcast sponsored by the Cornell University Center for Hospitality Research and SAS. This paper provides a summary of that Webcast.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®