About this paper
This white paper describes how new media channels have reshaped the industry and challenged traditional business models. Learn why organizations must have greater clarity about their audiences' desires and behaviors and how they can cultivate analytical insights for use in media assets and advertisements.
Acerca de SAS
SAS es líder en Analytics. A través de soluciones y servicios innovadores, SAS inspira y ayuda a clientes en todo el mundo a transformar sus datos en inteligencia. SAS te da THE POWER TO KNOW®.
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