About this paper
Marketing has been redefined with significantly more complexity, largely due to the growth in new contact channels and interactions that are not yet well understood. How can marketers perform effectively in a landscape that is not only more complicated, but flooded in big data – one where answers are needed with new urgency? That was the focus of a recent SAS Global Forum Executive Conference session where marketing experts from the financial services and telecommunications industries looked at some key issues and best practices for campaign management in the multichannel, real-time world.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®