About this paper
The women's specialty retailer, Chico's FAS Inc., needed to gain a more holistic view of its middle- to high-income clientele, but the company was operating with a fixed data model that didn't adapt well to a changing environment. Data was sent out for modeling, so the results were often stale by the time campaigns were developed. This paper summarizes an event in the "Applying Business Analytics Webinar Series," in which the company's director of CRM and enterprise information management describes how Chico's has benefited from a software-as-a-service (SaaS) solution for customer and campaign management. With its SaaS solution, Chico's can create timely, personalized offers, and has dramatically reduced the time needed to produce campaigns.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®