How machine learning provides more relevant customer offers
"Nobody will ever complain when you give them too much value." – Daniel Newman
In this video, Newman explains that marketers can take advantage of machine learning techniques to identify the crucial data in real-time to respond with speed and relevance to customer need in our "Age of Immediacy."
Free white paper
In Digital Intelligence: The Heart of Successful Digital Transformation, Daniel Newman, Futurum founding partner and principal analyst, shows marketers how continue their digital transformation and enhance their digital intelligence platforms with techniques such as machine learning.
Download now
Recommended reading
-
Article
Detect and prevent banking application fraudSince credit fraud often starts with a falsified application, it makes sense to have analytics-driven tools in place to detect fraud from the earliest point and across the life of the account.
-
Video
Customer journey mapping for better omnichannel experiencesIn this video, Daniel Newman principal analyst with Futurum, explains the value of customer journey mapping for improved experiences no matter the channel.
-
Article
When it matters: Safeguarding your organization from the insideWith evolving threats, fraud detection technologies have to be flexible and nimble, and automated risk detection is a crucial component of decision advantage.
-
Article
Improving customer experience with digital marketingAdvanced analytics can help bankers predict customer behavior and deliver personalized offers to customers just at the moment they're most open to receiving them.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter