Customer Intelligence Resources
Improve the customer experience with industry-leading analytics.
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Happy customers, higher profits start with customer intelligence.
SAS® Customer Intelligence enables you to manage interactions along the customer journey in a personalized and profitable way. Our solutions provide four areas of expertise that can help marketers in today's technology-focused world: strategy and operations, marketing analytics, multichannel engagement and the digital experience. And with the new SAS® Customer Intelligence 360, your marketing decisions will be infused with insights gleaned from customer-level digital data, for even more relevant experiences.
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INSIGHTS ARTICLE
Customer Journeys: How to be Ready when Customers Visit
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REPORT
SAS a Leader in The Forrester Wave™: Customer Analytics
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INSIGHTS ARTICLE
Eliminating Missed Opportunities in the Customer Journey
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Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts.
Paul Grasso, Marketing Analytics Manager at Chico’s FAS Inc.
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