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What Should You Tell Customers About How You're Using Data?

About this paper

Before starting any big data initiative, it’s imperative to stop and think about what we’re doing with this load of data (most likely containing highly sensitive, personal and private information) and how these actions will be perceived by and affect customers. This Harvard Business Review paper provides three crucial questions businesses must ask about big data that will help shape and guide a successful big data plan and explores the notion of scaling data through collaboration.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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