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Using Analytics to Measure Marketing Program Effectiveness

About this paper

Every small and midsize business (SMB) is looking for ways to gain competitive advantage, improve productivity – and ultimately increase revenue. But as explored in this paper, many don’t realize that their data is a huge asset that can be used to help them achieve their goals. The key is implementing the right analytics software. In this paper, learn how innovative companies like PSKW, a leading pharmaceutical couponing business, are using SAS analytics to turn vast amounts of enterprise data into valuable insights – and using these insights to differentiate their services and grow their business. Explore lessons learned and best practices that can help other SMBs leverage analytics as a game changer.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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