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Sifting Through the Noise of Social Media

About this paper

Social media influences many major business decisions today. To cope with these escalating volumes of data, your organization may be developing a social media strategy. But do you recognize why data management should be part of that strategy? It's because social media data simply adds more noise to the clutter of information at hand unless you use the right tools and processes to sort out what is relevant to your business. By aligning data quality with unstructured data, this prolific, valuable data source can be an asset for your business – instead of a detriment.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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