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White Paper

The Power of Modern Digital Marketing Automation

How to achieve relevant interactions with always-on, empowered customers

About this paper

With the growing trends of digital customer interactions, marketers can deliver highly personalized, integrated and relevant communications across channels. This paper explains how multichannel campaign management (MCCM), powered by marketing automation and other customer intelligence solutions, makes it possible to apply personalization to marketing plans, tactics and one-to-one interactions to capitalize on the customer-empowered digital world.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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