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White Paper

Marketing Automation Drives Sports Fan Engagement

Pro Soccer League Takes Contact Strategy to the Next Level

About this paper

Why settle for sending out static emails when you could do something much more engaging to reach your audience? Major League Soccer (MLS) knew it could be more successful if it could reach out to fans with personalized information that matched their geolocation, club affinity and more. But to do it, MLS first had to build a good fan database. Turning to SAS for help, MLS used predictive analytics and data mining to build the database and get a better understanding of what its fans really wanted. Based on these insights, SAS and MLS developed an automated marketing program that strengthened fan engagement while increasing ticketing and merchandising opportunities for MLS clubs.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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