About this paper
Customer-centric decision making is an important differentiator for retailers. Collecting customer data is a common practice. Major challenges include making customer offers more personal and delivering useful customer insights to merchants at the point of decision for assortment, pricing and promotions. This paper highlights how retailers are increasing sales and profitability by using optimization to improve redemption rates of customer-specific offers and by adding the customer dimension to merchandising decisions.
About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
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