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White Paper

How to Realize the Promise of Marketing Operations Management

Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.

About this paper

Complexity and intensity in marketing are at an all-time high. So are the expectations for accountability and return on marketing investment. The paper, How to Realize the Promise of Marketing Operations Management, provides marketers sound advice on the best technology to use to keep pace with the ever-expanding volumes of campaigns, customized offers, contact channels and product claims while delivering the best results and ROI.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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