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Driving Marketing Relevance in Today's Digital World

Insights from an American Marketing Association webcast presented by SAS

About this paper

Marketing is about more than just campaign management, data warehousing and social media; it's really more about connecting everything that has to do with revenue. A recent AMA webinar, sponsored by SAS, examined this concept, exploring how breaking down organizational silos, encouraging and celebrating risk-taking, and recognizing every employee and customer as a potential marketer were key strategies for driving the relevance of marketing in a digital world. This paper provides a summary of that webinar.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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