About this paper
In a marketing environment driven by mobility, the Internet and free choice, your customers are more personal and immediate than ever, but they are also more elusive and fickle than ever. Succeeding requires a greater degree of customer insight – and the means to integrate that insight across all customer contact channels. In a webcast co-sponsored by the Cornell University Center for Hospitality Research (CHR) and SAS, presenters provided three distinct perspectives on how companies can capitalize on new data sources to deliver the right message to the right customer at the right time and through the right channel.
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