SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Customer-Focused Marketing for Hospitality and Gaming

About this paper

In a marketing environment driven by mobility, the Internet and free choice, your customers are more personal and immediate than ever, but they are also more elusive and fickle than ever. Succeeding requires a greater degree of customer insight – and the means to integrate that insight across all customer contact channels. In a webcast co-sponsored by the Cornell University Center for Hospitality Research (CHR) and SAS, presenters provided three distinct perspectives on how companies can capitalize on new data sources to deliver the right message to the right customer at the right time and through the right channel.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

¿Tiene un Perfil SAS? Para completar este formulario automáticamente Ingreso

*
*
*
*
 
*
*
 
 

Back to Top