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The Business Value of Social Media in Insurance

Leveraging Analytics Across the Enterprise

About this paper

A recent SMA study shows that many in the insurance industry see great potential for capitalizing on the opportunities that the social media universe presents. This paper -- which is based on SMA's experience, research and insights -- explains SMAs position that insurers seeking to capitalize on the business potential of social media need a comprehensive solution for social media analytics that integrates easily with enterprise analytics solutions, accommodates big data, and offers flexible options for deployment, including cloud based models. SMA also recommends that SAS Social Media Analytics be on insurers' short lists for consideration.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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