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Argyle Conversations: Building a Marketing Team Focused on Customer Experience

About this paper

This Argyle Executive Forum paper features Dina Keenan, Global Chief Marketing Officer for Claire's Store, on how Claire's is rebuilding its global marketing organization, and the challenges and the opportunities that organization is experiencing along the way. Learn the steps this top retailer has taken to reinvent its marketing organization and how it has gone from being merchant-focused to a truly customer-centric organization.

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SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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