About this paper
Now more than ever, your guests have access to an ocean of price intelligence on the Web and are using your rates to compare you to competitors to make their buying decisions. As a result, your competitors' rates can have a direct impact on the demand for your hotel. So you collect the data on your competitors' rates, but pricing is difficult enough without struggling to account for your competitors' price strategies. Overreact to your competitors pricing and you can trigger a price war. Underreact and you can be caught in a spiral of decreasing demand for your hotel. This paper describes how to use analytics with your competitor rate data to make better pricing decisions for your hotel.
Acerca de SAS
SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®.
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