JP Lavado
Principal Solutions Architect - Telecommunications, SAS

JP is a Principal Solutions Architect in the Telecommunications Industry Practice at SAS; his focus is on Network Analytics leveraging Advanced Machine Learning Techniques. JP Advises leading Telecom providers around the world on their Digital Transformation initiatives such as NOC to SOC Transformation, Predictive Network Maintenance, 5G Spectrum Optimization and Microcell deployment Optimization, NFV/SDN Network Topology Optimization, and Industrial IoT and Telecom Applications development.

He has over 20+ years of experience in the Telecommunications Industry, and is a Visiting Member of The Fields Institute at the University of Toronto.

JP worked at Deutsche Telekom and T-Systems for 15 years in different Network Services departments as Director of Operations, Director of Network Planning, and Director of Implementation. JP also worked for 7 years at Bell Canada as Sr. Solutions Network Architect, Project Manager, and Sales Engineer.

JP has advanced degrees in Network Engineering, Computer Science and Mathematics from the University of Toronto, and York University, he is a certified Professional Project Manager (PMP), and speaks 7 languages.

Ben Williams
Principal Product Manager, Customer Intelligence Product Line, SAS Institute

Ben is currently focused on creating 'consumer first' advertising and data activation products at SAS, pulling from his 10+ years of guiding strategy in the digital

marketing space. He started making 1's and 0's dance at the Massachusetts Institute of Technology where he designed user interfaces for content and e-commerce exploration. He's led consulting teams specialized in design and implementation of ad delivery and data gathering tools for Aol, advised on ad product creation for Lonely Planet and is still proud of the 4% click rate he got on a well - targeted creative he designed that ran on the Netscape portal.

Gustavo Guerrero
Customer Advisory, SAS México

Gustavo Guerrero es Customer Advisory siendo uno de los expertos en analítica que apoyan a los clientes de SAS para tomar mejores decisiones en la transformación de sus negocios.

Formó parte de un programa de capacitación internacional de medio año en el corporativo de SAS en Carolina del Norte, EU en torno a consultoría, inteligencia artificial y machine learning.

También tiene experiencia como analista de datos en la campaña presidencial del 2018. Es licenciado en Actuaría por la Universidad Autónoma de Querétaro y Administración por Universidad Anáhuac de Querétaro.